Writing Op-Eds and Letters to the Editor

Op-Eds and Letters to the Editor can be very useful tools for advocates to get your message out.

• Most policymakers read these religiously; it is an important way for elected officials to track issues important to their constituents.
• It is a cheap (free) way to address public opinion. You can explain why mental illness is not a flaw of character or how we all pay for care for the uninsured.
• They are your words, your message. No misquoting, no chance that the reporter will miss your point (or come to his own). And your opponents have to write their own article to get a response in.
• It is an excellent way to explain a complex issue. When Connecticut was considering whether HUSKY should be a Medicaid expansion or a separate non-entitlement program, advocates were arguing for the former. It was a difficult sell, because we had been critical of Medicaid managed care for years and it took a good stretch of time with a policymaker to explain that this really wasn't a contradiction. A timely Op-Ed in the Hartford Courant helped solve that problem. (We still lost, but not because we were misunderstood).
• You can make connections in policy that are more difficult in hallway conversations. For example, the connection between reductions in spending on health care for children and resulting productivity losses by employers of parents.
• If your issue is not getting press, or is now "old news", an article can revive the issue.
• While it is difficult to get published in the Courant (they get over 300 letters each day), smaller papers are often hungry for articles.
• You can give your article to a policymaker to submit in their name. (A little secret, and it is between you and your conscience if this is OK with you). You get to put words in policymakers' mouths (it doesn't get better than that) and visibility. And they get publicity on an important issue. If you do this, keep it between you and the policymaker.
• You may even get paid !!!!! (Don't get excited, it's not a lot).

How to write an Op-Ed or Letter to the Editor:

• Plan your message. Choose just one. Don't try to pack too much in. If you have a different take or a unique perspective on an issue, it is more likely to be published.
• Choose your target. If you are trying to move public opinion, look for the paper with the largest circulation. If you want to reach a particular legislator, choose his hometown paper or one you know that he reads.
• Read the paper(s). Find out what kind of issues and writing styles are likely to be published.
• Contact the paper and find out their policies. You want to know about:
• How to submit - email, FAX, regular mail
• Timing - when you can submit and how long it will likely take to be published
• Length limitations
• Do they only take exclusive submissions - The Hartford Courant will not accept your article if you are also sending it to other papers.
• Any other rules - For example, do they allow you to use pseudonyms for people in the story (this was important in our last Op-Ed here at the Project), do they allow more than one person to sign.
• Start writing.
• Keep it as short as possible. When they say 750 words, they mean it. The most common reason that articles are not published is because they are too long.
• Be clear. Big words and lots of statistics do not score more points, they just lose the reader.
• Be direct. Don't use sarcasm or hypothetical questions. Don't make them guess what your point is.
• Real life stories engage readers and can often make a point in far fewer words than a page of statistics.
• Choose words carefully. Do not offend. No personal attacks. Do nothing that detracts the reader from your point.
• Use humor, as long as it is appropriate.
• Explain your stake in the issue up front. If you are a health care provider arguing for higher rates or a person with disabilities arguing against cuts in services, say so.
• It can be effective if you bring up your opponents' case and prove it wrong. If you can't, don't include it.
• Offer readers action steps, if possible.
• Include your name, address, a phone number where you can be reached, any organizational affiliation, and a one-sentence description of that organization. You definitely do not have to be writing on behalf of an organization to get published.
• Put it aside for a few days or a week.
• Triple check your facts.
• Ask a friend to read it over to check for errors and to be sure it is understandable and engaging.
• Next, send it to the paper(s) they way they asked to get it.
• Check to be sure that they got it - that the right person got it. If there is a timing issue to publication, e.g. an upcoming vote, let them know.
• Call back in a few days if you haven't heard anything. They should call you to confirm that you really wrote the piece before they publish it. You may have to call back a few times before you get an answer. Be persistent.
• They may want you to make some changes or they may make the changes and send it to you for approval. Don't take it personally - that's what editors do. And they are usually right.
• Do not get discouraged if they don't print your article. Find out as much as you can about why. Consider sending it to another paper.
• If you do get published, save the clipping. Send it to policymakers in case they didn't see it.

Carolyn Lumsden, an editor at the Hartford Courant sent this as their guidance for potential Op-Ed authors.

OP-ED GUIDELINES

Those who wish to write for the Other Opinion page should preferably have expertise or personal experience with the subject they are writing about. It's best to take sides in a debate about a public issue. We do not publish poetry or anonymous or pseudonymous articles.

Here are guidelines for writing for the page:

1. Get right into the subject. Make your position clear from the beginning.

2. Keep your sentences short, and don't try to make too many arguments in one article.

3. Be sure that all names are correct and all quotations are accurate.

4. Be sure to end your article with a forceful conclusion.

5. Submit your story, typed or printed double-spaced, with a self-addressed envelope so we may let you know whether it's been selected for publication. Be sure to include your job title, home address, day and evening telephone numbers and Social Security number in the event you are paid for a published article.

6. Mail your article to: Other Opinion Page, 285 Broad St., Hartford, CT 06115. If your article must reach the editors immediately, fax it to 860-520-6941. Or e-mail it to oped@courant.com.

RELATED ARTICLES

Changing Public Opinion

Tips for talking with reporters

Research - Finding and Using Data

Effective Communications

LINKS

The CT Health Policy Project's last Op-Ed

Hartford Courant form to submit letters

Hartford Courant Editorials

Hartford Courant Other Opinion list

Hartford Courant Commentary

Hartford Courant OP-ED Guidelines

New Haven Register and affiliated papers http://www.ctcentral.com/site/news.asp?brd=1773

Connecticut Advocate papers http://www.newmassmedia.com/directory/

Waterbury Republican - with an electronic submission form http://www.rep-am.com/

Hartford Courant -- Tips for Getting Your Letters Published http://www.ctnow.com/news/opinion/commentary/hc-commentarytips0321.artmar21,0,4185401.story

Hartford Courant -- The Science of Better Letters http://www.ctnow.com/news/opinion/commentary/hc-commentarybresee0321.artmar21,0,6454990.story

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