|
|
FACT SHEETS AND ACTION ALERTS
|
The point of a fact sheet or action alert is to get the
reader to do something. More information than you need to
convince them is a waste of the reader's time and risks losing
their attention. Make it as easy as possible for them to take
your action. If you want them to make a call, give them the
number. If you want a legislator to vote yes on a bill, give him
the bill number and title.
|
|
Thunder is good, thunder is impressive, but it is lightening that
does the work.
-- Mark Twain |
|
- One page is best
- Make it readable - use at least 12 point font
- Keep the text brief - no one wants to read tons of information in
small font
- Keep the most important information in the first paragraph - what
the issue is, what action is needed, and label the main message(s)
- Give references for more information - in electronic
communications you can offer links
- The fact sheet must be self-contained - do not refer to previous
documents or assume that they remember the information
- Use bullets when you can
- Leave lots of white space
- Make it very clear what you want them to do - Bold, text boxes,
and graphics add emphasis
- Give them all the tools they need to take the action - do not say
"call your legislator" instead give them the numbers; give
legislators the bill number you want them to vote for
RELATED ARTICLES
Sample fact sheet 1
Sample fact sheet 2
How to testify at a Public
Hearing
Effective Communications
Legislators - Who are They?
Collaborations and Coalitions
Writing to
Policymakers
The Importance of Legislative
Staff
How to work with a lobbyist
Research - Finding and Using Data
Writing Op-Eds and Letters to
the Editor
Tips on Public Speaking
Visiting with a
Policymaker
Back to Top |
